Join ChinaEU at the 2nd EU Cross-Border E-Commerce Forum in Liège/online


On 1 December, at 11:00-11:45 ChinaEU will host a panel at the second edition of the EU Cross-Border E-Commerce Forum. This is a two-day event gathering representatives from the cross-border e-commerce supply chain at Liège Airport. The site was chosen by e-commerce giant Alibaba as its European logistics center, or eHub, officially in service as of the beginning of November.

In the panel, we will be talking about the power of live commerce in reshaping the new shopping era and will explore among others the following aspects:

  • how live commerce has been improving the lives of consumers and even farmers in China, where the first shoppable live shows appeared some five years ago;
  • the opportunity for European brands – big and small – to sell to Chinese consumers via live streaming;
  • how live shopping is now coming to Europe and starts to be used by Western platforms and European brands to approach local customers.

Join to discover this and much more from our panelists:

If you register for the event in presence, make sure you take time to also visit the Lab Area, to experience first hand a live streaming studio with Chinese influencers selling Belgian products from Liège Airport directly to final consumers based in China, and to try new retail models.

If you cannot travel to Liège, you can register for a free online pass , follow the discussions remotely and interact virtually with other participants on WHOVA event and conference app.

For more information about the event and the forum agenda click here.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.