Senior Advisors

Ashley Dudarenok

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3-time bestselling author, vlogger, media contributor and female leadership spokesperson. She’s a LinkedIn Top Voice in Marketing, a Holmes Report Asia-Pacific Top 25 Innovator, one of Adello magazine’s Top 20 Visionaries of the Media and Technology Industry, and was recently hailed as a “digital marketing and China trend guru” by Thinkers50.

Ashley’s the founder of a China-focused social media agency Alarice and China insights and digital training company ChoZan. Ashley is also an active supporter of women in leadership and business and is the creator of the FIRE self-development program.

A top marketing influencer, she’s amassed 70,000 followers on LinkedIn and 24,000 on Instagram. She has a strong network of China watchers with 15,000 subscribers to her bi-weekly China newsletter. She runs a popular YouTube vlog about the Chinese consumers, digital marketing and the new retail.

She’s a regular contributor to TechNode, Jing Daily, TNW, Marketing Magazine, and has been interviewed by the BBC, Forbes, CNBC and Bloomberg among others.

Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of JD’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.

As an author, she’s had three international Amazon bestsellers:
Unlocking the World’s Largest E-Market,
Digital China: Working with Bloggers, Influencers and KOLs and
New Retail: Born in China Going Global.

Ashley is also a global keynote speaker. Her topics include modern Chinese consumers, China’s digital marketing, and China’s new retail and technology. Since 2016, she’s spoken at over 200 events across the globe and has trained senior leaders from the world’s largest brands, such as Coca Cola, Disneyland, BMW, Richemont, Shiseido, Nestlé and Bank of America. Her expertise lies in delivering the latest and most actionable insights with high energy and clarity.

Her latest venture is a forward-looking quarterly China mega-report with over 600 pages of insights on China’s most prominent consumer groups, digital marketing and e-commerce platforms. Apart from digital China, Ashley is a passionate advocate for entrepreneurship, positive mindsets and female leadership.

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