Webinar: The Future of Retail is Live Commerce

A New Report on China’s 2020 Live Commerce Industry blazes a trail for Europe to revolutionise its online sales channels

The COVID-19 pandemic has left more in its wake than meets the eye. Ever since its onset, the world has spent more time online than ever before. One area that has accelerated the shift to a more digital world is online shopping. With the advent of new technologies, e-commerce marketplaces, social media platforms and individual retailers have launched a host of new ‘live commerce’ shows, fusing online shopping with live entertainment. 

But what is live commerce exactly?

Live commerce, also called live-streaming e-commerce, is one of the hottest trends in China’s retail landscape. Every day, millions of people tune into live shows hosted by influencers they like, buying the products they recommend while having fun listening and interacting with them all at once. At the heart of this craze are the influencers who have tens of millions of followers. The sector has boomed in China since 2016, when Alibaba first launched the “see-now-buy-now” feature in its online shows. Today, over 40% of China’s internet population use livestream e-commerce, a market which in 2020 reached a size of RMB 1.2 trillion (around EUR 160 billion). 

Will live commerce shake Europe’s online shopping scene?

ChinaEU is hosting a virtual press conference on 27 October at 14:00-15:00 (CET) to try to answer this question, looking into the latest trends in live commerce in China and its recent developments among European companies. 

Guest speakers include:

Zhao Kun, Director of E-Commerce Research @iResearch Institute, a renowned Shanghai-based new economy and industry research & consulting firm 

Leah Wang, Chief Marketing Officer @Xinxuan Group, a leading multi-channel network company in China which connect brands and manufacturers with famous streamers and theirs followers

Ashley Galina Dudarenok, digital marketing guru, Founder of China-focused social media agency @Alarice and China insights and digital training company @ChoZan

Madison Schill, Marketing & Communications Director @Livescale, one of the early believers and providers of live commerce solutions in the Western world 

Join us to learn more about this emerging trend from industry leaders as they share their thoughts and insights. Registration link below:


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