Brands venturing into livestreaming at home need to be aware of cultural differences. by Claudia Vernotti, Director of ChinaEU China’s annual Singles Day online shopping... Read More
ChinaEU is a non-profit international association under Belgian law (AISBL).
Founded in Brussels in 2015, ChinaEU has been set up as a forum to foster public-private partnerships, business cooperation and joint investments in digitization processes and hi-tech fields by European and Chinese companies, respecting high privacy protection standards.
Areas where ChinaEU excel include organizing events and providing advice to its partners regarding the development of new digital services in the EU. In particular, ChinaEU assists Chinese and EU businesses in identifying new partnerships and promoting their digital applications and innovative services in the European markets. Where relevant, ChinaEU also shares its expertise on the applicable EU regulatory framework, including through trainings and events.
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